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Creative Agency ■ Est. 2023
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WEB ANALYTICS

Web Analytics articles focus on measuring, interpreting, and optimizing user behavior data so brands can track performance, uncover insights, and make smarter marketing decisions across channels and campaigns.

10 Articles
WooCommerce vs. Shopify: A Straight Look at the Features That Actually Matter

WOOCOMMERCE VS. SHOPIFY: A STRAIGHT LOOK AT THE FEATURES THAT ACTUALLY MATTER

Choosing between WooCommerce for ecommerce and Shopify is one of the most consequential decisions a business owner will make when building an online store. Both platforms are genuinely good. Both have real businesses running on them at scale. And both get oversimplified constantly in articles that reduce the comparison to...

How to Diagnose Your GA4 Engagement Rate Before You Rebuild Anything

HOW TO DIAGNOSE YOUR GA4 ENGAGEMENT RATE BEFORE YOU REBUILD ANYTHING

Your Google Analytics dashboard is showing you a number. Maybe it's 45%. Maybe it's 62%. Maybe you're not sure what it means or whether it's good or bad. That number is your engagement rate, and if you don't know how to read it, you're flying blind on one of the...

Do Businesses Still Need a Website in 2026 If They’re Active on Social Platforms?

DO BUSINESSES STILL NEED A WEBSITE IN 2026 IF THEY’RE ACTIVE ON SOCIAL PLATFORMS?

A lot of small business owners are asking this question right now and honestly, it makes sense why. You can post content, get discovered, reply to customers, and close sales without ever leaving Instagram or Facebook. Social platforms have made it easier than ever to run what looks like a...

Engagement Rate and Bounce Rate in GA4: The Complete Guide

ENGAGEMENT RATE AND BOUNCE RATE IN GA4: THE COMPLETE GUIDE

If you've switched to Google Analytics 4 and noticed your bounce rate looks completely different from what you remember, you're not imagining things. Google fundamentally changed how engagement rate and bounce rate work, and understanding these new definitions is the difference between reading your data correctly and making decisions based...

Engagement Rate: The One Metric That Actually Controls Your Social Media Visibility

ENGAGEMENT RATE: THE ONE METRIC THAT ACTUALLY CONTROLS YOUR SOCIAL MEDIA VISIBILITY

Most businesses track followers like it's the scoreboard. It's not. The real number that determines whether anyone actually sees your content is your engagement rate. It's the metric that social media algorithms use to decide if your post deserves a wider audience or gets buried under cat videos and political...

5 Reasons Small Businesses Need a Strong Brand Identity in 2025

5 REASONS SMALL BUSINESSES NEED A STRONG BRAND IDENTITY IN 2025

Most small business owners think brand identity is something big companies worry about — logos on billboards, Super Bowl commercials, that kind of thing. But here's the reality: brand identity for small businesses might matter more than it does for the Fortune 500. When you don't have a massive ad...

How Much Should a SaaS Company Spend on Marketing in 2026?

HOW MUCH SHOULD A SAAS COMPANY SPEND ON MARKETING IN 2026?

If you are running a SaaS company and trying to figure out how much to spend on marketing, you are not alone. It is one of the most common questions I hear from founders and VPs of Marketing, and the honest answer is that most of them are either spending...

Starting a Food Truck? Here Are 6 Food Truck Marketing Moves to Make Before You Serve Your First Plate

STARTING A FOOD TRUCK? HERE ARE 6 FOOD TRUCK MARKETING MOVES TO MAKE BEFORE YOU SERVE YOUR FIRST PLATE

Most food truck owners pour everything into the food. The recipes, the sourcing, the equipment, the permits. And that makes sense. You want the product to be great. But here is the thing: amazing food does not matter if nobody knows you exist. Food truck marketing is not something you...

SEO Marketing: The Complete Guide for 2026

SEO MARKETING: THE COMPLETE GUIDE FOR 2026

If your business isn't showing up when people search for what you sell, you're invisible. That's not an exaggeration. About 68% of all online activities start with a search engine, and Google alone processes roughly 8.5 billion searches every day. Your potential customers are looking for solutions right now. The...