PAID ADVERTISING
Pay-per-click, display advertising, and paid media terms
PAID ADVERTISING TERMS
Conversation Ad
A Reddit Ads format that places sponsored messages directly inside or above an organic conversation…
Conversions API (CAPI)
A server side tracking method that sends conversion events directly from your website server to…
Cost Per Acquisition (CPA)
The total cost of acquiring one paying customer through a specific campaign or channel.
Promoted Post
A native Reddit ad format that looks identical to an organic post but carries a…
Reddit Pixel
A tracking snippet Reddit Ads advertisers install on their website to measure conversions, build retargeting…