GLOSSARY
A comprehensive dictionary of marketing, design, and digital terms. Find definitions, explanations, and insights to help you navigate the creative industry.
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FEATURED TERMS
Reddit Pixel
A tracking snippet Reddit Ads advertisers install on their website to measure conversions, build retargeting audiences, and optimize campaigns.
Paid AdvertisingPromoted Post
A native Reddit ad format that looks identical to an organic post but carries a Promoted label and links to your destination.
Paid AdvertisingConversation Ad
A Reddit Ads format that places sponsored messages directly inside or above an organic conversation thread on a relevant topic.
Paid AdvertisingConversions API (CAPI)
A server side tracking method that sends conversion events directly from your website server to ad platforms, more reliable than browser pixels alone.
ALL TERMS
AMA (Ask Me Anything)
A Reddit format where a person hosts a public question and answer thread, responding in…
Astroturfing
The practice of disguising paid or coordinated marketing activity as authentic grassroots support, banned on…
Backlink
A link from one website to another. When an external site links to your page, that is a backlink. In SEO, backlinks act as votes of confidence from one site to another, signaling to search engines that your content is credible and worth ranking.
Conversation Ad
A Reddit Ads format that places sponsored messages directly inside or above an organic conversation…
Conversions API (CAPI)
A server side tracking method that sends conversion events directly from your website server to…
Core Web Vitals
A set of three Google performance metrics — LCP, INP, and CLS — that measure…
Cost Per Acquisition (CPA)
The total cost of acquiring one paying customer through a specific campaign or channel.
Crosspost
A native Reddit feature that shares an existing post to another subreddit while keeping the…
Domain Authority (DA)
A search engine ranking score that predicts how likely a website is to rank in search results, scored from 1-100.
Engagement Rate
A metric that measures the level of interaction that content receives from an audience relative to reach or followers.
Karma
A score on Reddit users earn from upvotes on their posts and comments. A rough…
Keyword
A word or phrase that describes the content on a page and that users type into search engines to find information.